Landmark Woodland
Our client Landmark asked for a concept for a dynamic display allowing artwork to flexibly move around the outdoor venue and an idea for the launch. I worked with Emmanuel and Luke for this brief, and we started off the project by having a meeting discussing our thoughts from the previous lecture. In this meeting…
JDO – Party Pasta
The Brief: The client JDO asked for a rebranding of an everyday supermarket product, i.e. toilet paper, cabbage, cheese etc, and to have it presented in OOH visuals and across social media platforms. The idea should be innovative and advertise the item in a fresh new way. Development and Research The supermarket is a very…
Advertise Yourself
‘Advertise Yourself’ was the objective and title of this brief, where we were asked to create a poster to represent who we are. My interpretation of the brief is shown above, where I combined an interpretation of who I perceive myself to be (in the image) with a piece of text outlining my thoughts on…
Duolingo Case-study | False Friends
Aim: Collaborate two brief concepts to create a case-study in response to a D&AD competitionInsight: Audiences’ fear of learning languages Idea Collaboration To begin the project, I was paired with Yoana who also created a Duolingo Campaign in our previous unit. We believed collaborating our ideas and knowledge would result in a strong campaign which…
Disability Football – Cake/Havas
The Aim: The client Cake/ Havas asked for us to create a campaign advertising disability football and finding a way of gaining audience interest in the sport. They asked to use our creative skills to develop a multi-media campaign for BT. After the client meeting, we went into groups of three to complete the project.…
Every Woman Biennial 2021
The brief: To create a crowd funder, marketing campaign and strategy for the promotion of Every Woman Biennial 2021 while expressing the company’s ethos and vision. Crowdfunder – aim is to raise £100k Promote the Crowdfunder to amplify reach / drive people to donate. Concepts / designs for Crowdfunder Open Call for Artists ApplicationsMarketing campaign (to promote…
Hot Bananas Project
The client asked for an assessment of the show format, a strategy for tech/ video, a decision on best platform and a visual identity (brand guidelines or a marketing plan). During the meeting with the client, I took notes of the main information and created ideas of my own. To begin the project, my partner and I…
Clapton CFC Campaign
The Brief Aim – To grow Clapton CFC women’s football team following Brainstorming/ Initial Meeting To start the process, we analysed the brief individually and came together with our ideas. In our first meeting we were unable to connect via Teams due to technical issues, therefore we communicated via messenger. This change in plan meant…
Pencil Parkour
The BriefCreate a 60 second (max) live action advertYOUTUBE | 1280 x 720 MP4 H264 CODECPresentation on 14th Jan – deck (pptx) with video embeddedRules:NO LIGHTBULBSNO DRAWING HANDSNO PENCIL BEHIND THE EAR Brainstorming | Initial Ideas The simplicity of this brief meant having a lot of freedom with little instruction. With this in mind, my…
KatiesBlog 