Duolingo | Marketing Plan & Prototype
For the second part of the project, we were told to come together in a group of four and create a marketing plan and prototype for a Duolingo Campaign. We started the process by breaking down the expectations given to us, and what we could do as a group collaboratively. As this project was to…
Duolingo | Customer Research Report
To begin the brief, we were told to complete a ‘Customer Research Report’ in pairs by analysing and researching the brief demographic and Duolingo as a brand. We were expected to complete this task in 4 weeks, and then to move onto the second part of the campaign. To begin the process, we chose our…
POEM Campaign – Critika
Superhero Product – CRITIKA Critika is a platform that helps you to: Create links between ideas Build arguments to strengthen ideas/ decisions Identify inconsistencies/ errors and find possible solutions in everyday/ business situations Strength in brand Critika can be used to create a critical analysis of problems/ ideas and create incredible intelligent decisions. There isn’t…
THE FUTURE OF GEN Z
Our Future Customer Marketers shiver at the thought of facing the Gen Z demographic, however this shouldn’t be the case. This actively online group of people are the future, and therefore we need to be more informed as to how to approach them when selling our brands. The Feeling/ Experience Generation Compared to Baby Boomers…
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