09.11.2020 Brand/ Target Demographic Research The Duolingo Campaign was created in order to encourage young 16 – 22 year olds to learn languages using the application Duolingo. When initially breaking down and discussing the Duolingo brief with a group of fellow students, we researched and discovered many key insights regarding the target demographics relationship with learningContinue reading “DuoBros Campaign | Design Marketing”
Category Archives: Year Two
Duolingo | Marketing Plan & Prototype
For the second part of the project, we were told to come together in a group of four and create a marketing plan and prototype for a Duolingo Campaign. We started the process by breaking down the expectations given to us, and what we could do as a group collaboratively. As this project was toContinue reading “Duolingo | Marketing Plan & Prototype”
Duolingo | Customer Research Report
To begin the brief, we were told to complete a ‘Customer Research Report’ in pairs by analysing and researching the brief demographic and Duolingo as a brand. We were expected to complete this task in 4 weeks, and then to move onto the second part of the campaign. To begin the process, we chose ourContinue reading “Duolingo | Customer Research Report”
Mozilla Hubs Personal Exhibit
The task was to create a personal exhibition on Spoke (Mozilla Hubs) in any desired style. When being confronted by this task, many different initial ideas came to mind and having visited many exhibitions across the world, this task was approached very willingly. Having lived in Italy for over 3 years, I was particularly fascinatedContinue reading “Mozilla Hubs Personal Exhibit”
Copywriting for Campaigns
When starting copywriting for campaigns, you need to consider your audience. Think how they think, study what language they connect with and how you can use this to your advantage. When thinking about the layout of the campaign, there are three points to consider:– The Headline– The Body Copy– The Call to Action The headlineContinue reading “Copywriting for Campaigns”
The Art of War – Sun Tzu Project
The Project ‘Promote the book with 3 billboards displayed in HUBS (opt) Art direction of the room’ This brief was to promote, ‘The Art of War’ by Sun Tzu, by creating 3 billboards based on the book and to present to work in VR (using Mozilla Hubs and Spoke). After having read ‘The Art ofContinue reading “The Art of War – Sun Tzu Project”
Adidas Campaign
The Brief Change the lives of young female athletes in Adidas’ key cities. Build them a future in their city’s pitches, fields and courts of play My initial thoughts when approaching this brief was to highlight the main objectives and brainstorm possible ideas to ‘Get young women from 14 – 18 into sport’. To beginContinue reading “Adidas Campaign”
POEM Campaign – Critika
Superhero Product – CRITIKA Critika is a platform that helps you to: Create links between ideas Build arguments to strengthen ideas/ decisions Identify inconsistencies/ errors and find possible solutions in everyday/ business situations Strength in brand Critika can be used to create a critical analysis of problems/ ideas and create incredible intelligent decisions. There isn’tContinue reading “POEM Campaign – Critika”
THE FUTURE OF GEN Z
Our Future Customer Marketers shiver at the thought of facing the Gen Z demographic, however this shouldn’t be the case. This actively online group of people are the future, and therefore we need to be more informed as to how to approach them when selling our brands. The Feeling/ Experience Generation Compared to Baby BoomersContinue reading “THE FUTURE OF GEN Z”
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