Category Archives: Design Marketing 2

This brief was called ‘Build Your Own Brief’ where we were told to choose a topic we were interested in, explore it and creative a ‘What if…’ speculative response (through a product or service). Our outcome had to be a 1 minute case study video that included: the problem, the product/ service (with branding), showContinue reading “Build Your Own Brief | BeamTap”

AI is essentially intelligence demonstrated by machines. It acts as a computer which is able to imitate intelligent human behaviours. We learnt in this lecture about the history of AI and how the technology has developed until today. We covered how Alan Turing (one of the fathers of AI) questioned whether computers could think, whichContinue reading “Creative AI”

Crypto art falls into the blockchain technology category alongside NFT’s (non-fungible tokens). They both can be created through algorithms and be sold online. Every new ‘piece’ of art created is stored on a digital ledger which is where you can collect your artefacts, and then are sold and your money is collected on ‘wallets’ suchContinue reading “Cryptoart & NFT’s”

In this lesson we learnt how to visual script a mini 2D game on Unity. This session showed us how it is possible to code and create a script graph for a game scene. This lesson required a lot of attention to keep up with the lecture, however once you got used to how toContinue reading “Visual Scripting”

Speculative design is a design method targeting important problems in society and aiming towards the future. In this class we were addressing problems, thinking of possible solutions whilst always thinking speculatively. In a smaller group, we thought about issues that we come across in our daily lives and brainstormed possible solutions. While doing this we gatheredContinue reading “Speculative Design”

3D modelling is a key tool to use when going into the creative industries. Knowing how to use computer graphics softwares such as Blender give you skills that can change thoughts into a reality. Before getting stuck into using Blender, the class was told to take a LinkedIn Learning class ‘Create Your First Sculpture‘ BlenderContinue reading “Blender | 3D Modelling”

The aim of the brief was to create a website for a classic XL Recordings album (Editor X). The website needed to be ‘the next big thing’ and to attract music lovers and new potential customers to listen to music from the past. We had to find a way of joining these two audiences byContinue reading “D&AD | Media Website Prototyping”

Task Breakdown The task was to increase the student participation of the MEQ’s (Module Evaluation Questionnaires) from 50% to 75%. A high percentage of students do not engage in giving feedback, so the aim was to improve this by changing the UI and UX of the MEQ’s. Learning Outcomes Problem frame, idea and prototype ReflectContinue reading “Your MEQ’s”