Katie Harnden

Adidas Campaign

The Brief Change the lives of young female athletes in Adidas’ key cities. Build them a future in their city’s pitches, fields and courts of play My initial thoughts when approaching this brief was to highlight the main objectives and brainstorm possible ideas to ‘Get young women from 14 – 18 into sport’. To beginContinue reading “Adidas Campaign”

POEM Campaign – Critika

Superhero Product – CRITIKA Critika is a platform that helps you to: Create links between ideas Build arguments to strengthen ideas/ decisions Identify inconsistencies/ errors and find possible solutions in everyday/ business situations Strength in brand Critika can be used to create a critical analysis of problems/ ideas and create incredible intelligent decisions. There isn’tContinue reading “POEM Campaign – Critika”

THE FUTURE OF GEN Z

Our Future Customer Marketers shiver at the thought of facing the Gen Z demographic, however this shouldn’t be the case. This actively online group of people are the future, and therefore we need to be more informed as to how to approach them when selling our brands. The Feeling/ Experience Generation Compared to Baby BoomersContinue reading “THE FUTURE OF GEN Z”

The Winter King – Arduino Installation Project

Arduino is an ‘open-source electronics board’ that you can program to create electronics/ installations/ environments and more. In order to experiment with this interesting and crucial tool, as a group of three, we have created a project built on the foundations of an Arduino circuit, whilst fueling the ideas and inspirations from the Canary Wharf Winter Lights display. Every year this mesmerising festivalContinue reading “The Winter King – Arduino Installation Project”

Manifesto on Silence

What does silence mean to you? If you can answer this question, you have already started the journey. Questioning the silence in our lives creates an endless cobweb of discovery, trapping our thoughts and gathering up our deepest understanding of consciousness. Many people would instantly connect the concept of ‘meditation’ with silence, which is perfectlyContinue reading “Manifesto on Silence”

Instagram Video Campaign

Introduction For this project we had to create six 4 second videos which would be posted on Instagram to advertise our course ‘Creative and Cultural Industries’ i.e. ‘CCI’. The videos had to represent the course in its best form, using a theme to express its core values. The visuals needed to be vibrant, engaging and pleasing toContinue reading “Instagram Video Campaign”

Surrealism, Bauhaus, New Objectivity

Movements stem from situations and changes in history. In the 1920s – 30s, movements such as Surrealism, Bauhaus and New Objectivity came into play as artists began to rebel and express themselves through new, and perhaps disturbing art work. Each movement holds a weight of sadness, and enlightened discovery with the use of colours and shapes. This timeContinue reading “Surrealism, Bauhaus, New Objectivity”

MUGSHOTS – Elvis Presley

MUGSHOTS – Elvis Presley The brief was to organize a photoshoot based on the scene from a given mugshot of a celebrity. We had to initially create a logo based on the situation from the arrest, and then prepare a photoshoot also based on the scene of the arrest. For this project, my partner andContinue reading “MUGSHOTS – Elvis Presley”

iPhone 7 – Futurism Advert

The brief was to create a phone advert inspired by a movement from the early 20th century. To begin the project, I researched into different art styles from that time, such as cubism, futurism, expressionism etc. When researching for different artists, Gino Severini grasped my attention with the piece Sea Dancer 1913. The colours andContinue reading “iPhone 7 – Futurism Advert”

Studio Exercise – Magritte

The Therapist (1937) 2 – My immediate opinion 1 – A traveller who is hiding his inner loneliness 2 – An old man escaping his working life and discovering a place of paradise 3 – A man bringing his baggage and solitude on holiday 3 – Objects I see in the painting: Straw hat, orangeContinue reading “Studio Exercise – Magritte”