Katie Harnden

Every Woman Biennial 2021

The brief: To create a crowd funder, marketing campaign and strategy for the promotion of Every Woman Biennial 2021 while expressing the company’s ethos and vision. Crowdfunder – aim is to raise £100k Promote the Crowdfunder to amplify reach / drive people to donate. Concepts / designs for Crowdfunder Open Call for Artists ApplicationsMarketing campaign (to promoteContinue reading “Every Woman Biennial 2021”

Hot Bananas Project

The client asked for an assessment of the show format, a strategy for tech/ video, a decision on best platform and a visual identity (brand guidelines or a marketing plan). During the meeting with the client, I took notes of the main information and created ideas of my own. To begin the project, my partner and IContinue reading “Hot Bananas Project”

Clapton CFC Campaign

The Brief Aim – To grow Clapton CFC women’s football team following Brainstorming/ Initial Meeting To start the process, we analysed the brief individually and came together with our ideas. In our first meeting we were unable to connect via Teams due to technical issues, therefore we communicated via messenger. This change in plan meantContinue reading “Clapton CFC Campaign”

Pencil Parkour

The BriefCreate a 60 second (max) live action advertYOUTUBE | 1280 x 720 MP4 H264 CODECPresentation on 14th Jan – deck (pptx) with video embeddedRules:NO LIGHTBULBSNO DRAWING HANDSNO PENCIL BEHIND THE EAR Brainstorming | Initial Ideas The simplicity of this brief meant having a lot of freedom with little instruction. With this in mind, myContinue reading “Pencil Parkour”

DuoBros Campaign | Design Marketing

09.11.2020 Brand/ Target Demographic Research The Duolingo Campaign was created in order to encourage young 16 – 22 year olds to learn languages using the application Duolingo. When initially breaking down and discussing the Duolingo brief with a group of fellow students, we researched and discovered many key insights regarding the target demographics relationship with learningContinue reading “DuoBros Campaign | Design Marketing”

Duolingo | Marketing Plan & Prototype

For the second part of the project, we were told to come together in a group of four and create a marketing plan and prototype for a Duolingo Campaign. We started the process by breaking down the expectations given to us, and what we could do as a group collaboratively. As this project was toContinue reading “Duolingo | Marketing Plan & Prototype”

Duolingo | Customer Research Report

To begin the brief, we were told to complete a ‘Customer Research Report’ in pairs by analysing and researching the brief demographic and Duolingo as a brand. We were expected to complete this task in 4 weeks, and then to move onto the second part of the campaign. To begin the process, we chose ourContinue reading “Duolingo | Customer Research Report”

Mozilla Hubs Personal Exhibit

The task was to create a personal exhibition on Spoke (Mozilla Hubs) in any desired style. When being confronted by this task, many different initial ideas came to mind and having visited many exhibitions across the world, this task was approached very willingly. Having lived in Italy for over 3 years, I was particularly fascinatedContinue reading “Mozilla Hubs Personal Exhibit”

Copywriting for Campaigns

When starting copywriting for campaigns, you need to consider your audience. Think how they think, study what language they connect with and how you can use this to your advantage. When thinking about the layout of the campaign, there are three points to consider:– The Headline– The Body Copy– The Call to Action The headlineContinue reading “Copywriting for Campaigns”

The Art of War – Sun Tzu Project

The Project ‘Promote the book with 3 billboards displayed in HUBS (opt) Art direction of the room’ This brief was to promote, ‘The Art of War’ by Sun Tzu, by creating 3 billboards based on the book and to present to work in VR (using Mozilla Hubs and Spoke). After having read ‘The Art ofContinue reading “The Art of War – Sun Tzu Project”