Katie Harnden

Speculative Design

Speculative design is a design method targeting important problems in society and aiming towards the future. In this class we were addressing problems, thinking of possible solutions whilst always thinking speculatively. In a smaller group, we thought about issues that we come across in our daily lives and brainstormed possible solutions. While doing this we gatheredContinue reading “Speculative Design”

Blender | 3D Modelling

3D modelling is a key tool to use when going into the creative industries. Knowing how to use computer graphics softwares such as Blender give you skills that can change thoughts into a reality. Before getting stuck into using Blender, the class was told to take a LinkedIn Learning class ‘Create Your First Sculpture‘ BlenderContinue reading “Blender | 3D Modelling”

D&AD | Media Website Prototyping

The aim of the brief was to create a website for a classic XL Recordings album (Editor X). The website needed to be ‘the next big thing’ and to attract music lovers and new potential customers to listen to music from the past. We had to find a way of joining these two audiences byContinue reading “D&AD | Media Website Prototyping”

Your MEQ’s

Task Breakdown The task was to increase the student participation of the MEQ’s (Module Evaluation Questionnaires) from 50% to 75%. A high percentage of students do not engage in giving feedback, so the aim was to improve this by changing the UI and UX of the MEQ’s. Learning Outcomes Problem frame, idea and prototype ReflectContinue reading “Your MEQ’s”

Landmark Woodland

Our client Landmark asked for a concept for a dynamic display allowing artwork to flexibly move around the outdoor venue and an idea for the launch. I worked with Emmanuel and Luke for this brief, and we started off the project by having a meeting discussing our thoughts from the previous lecture. In this meetingContinue reading “Landmark Woodland”

Protected: Mini-Mall | Pop-up Store

There is no excerpt because this is a protected post.

JDO – Party Pasta

The Brief: The client JDO asked for a rebranding of an everyday supermarket product, i.e. toilet paper, cabbage, cheese etc, and to have it presented in OOH visuals and across social media platforms. The idea should be innovative and advertise the item in a fresh new way. Development and Research The supermarket is a veryContinue reading “JDO – Party Pasta”

Advertise Yourself

‘Advertise Yourself’ was the objective and title of this brief, where we were asked to create a poster to represent who we are. My interpretation of the brief is shown above, where I combined an interpretation of who I perceive myself to be (in the image) with a piece of text outlining my thoughts onContinue reading “Advertise Yourself”

Duolingo Case-study | False Friends

Aim: Collaborate two brief concepts to create a case-study in response to a D&AD competitionInsight: Audiences’ fear of learning languages Idea Collaboration To begin the project, I was paired with Yoana who also created a Duolingo Campaign in our previous unit. We believed collaborating our ideas and knowledge would result in a strong campaign whichContinue reading “Duolingo Case-study | False Friends”

Disability Football – Cake/Havas

The Aim: The client Cake/ Havas asked for us to create a campaign advertising disability football and finding a way of gaining audience interest in the sport. They asked to use our creative skills to develop a multi-media campaign for BT. After the client meeting, we went into groups of three to complete the project.Continue reading “Disability Football – Cake/Havas”