Native Walk Survey
To develop the project further, I created a survey where the participants were asked questions based around the project outcome and core intention “bringing dialects to life”. Below you will find the the survey results and feedback given by the participants.
This process helped me go on to better develop the project and gave me a wider perspective instead of just trusting in my ideas. I used Google Forms and Canva to create the presentation.
The questions I asked were:
How old are you? (Age)
How do you identify? (Gender)
Where are you from?
Tick the languages you know how to speak
English, Mandarin, Spanish, French, Italian, Arabic, Hindi
Do you know how to speak at least one dialect? (A dialect is a regional or social variety of a language distinguished by pronunciation, grammar, or vocabulary)
Yes/No
*If so what dialects can you speak?
‘A language dies every two weeks. Therefore culture fades along with it.’
How do you feel knowing this fact?
Disheartened
Happy
Angry
No reaction
Other
Would you be interested in hearing and interacting with a rare dialect in a virtual reality walk-through story?
Yes/No
Do you believe you would be exposed to the language more through immersive storytelling in virtual reality or through books/ videos?
Virtual Reality
Books/Videos
Both
Lastly, would you rather be immersed in a VR experience which was life-like or unrealistic/ cartoon-like?
Realistic
Unrealistic
Neither
Please add further comments here:___
Thank you for your time!
Branding the Project
At this point I started to think about the brand identity of the project. This included researching preexisting projects, writing main points to consider from this project and finding ways of combining inspired work with the main concept to create something new.
The colours I had in mind were red, orange, green and blue. The colours of the Italian flag needed to be included but the oranges of Sicily were even more important. I used a website called coolors.co to experiment with the colour palette and to better visualise the final choice. Below you can find the colour choices and mood boards referred to throughout the process.
After this I watched a few YouTube videos by Will Paterson which inspired ideas about Native Walk’s logo. The videos watched are listed below.
References:
https://coolors.co/b6244f-0a8754-ee8434-ffe74c-8ae1fc – Colour Palettes
Will Paterson logo creation video – https://www.youtube.com/watch?v=3FfDcmQT1Ls
His approach to critiquing the logos created by Designers helped me understand the importance of keeping things simple and not over complicating the outcome. He mentioned ‘if you squint your eyes while staring at the logo and don’t understand what it is, then it won’t be memorable enough’. This comment helped me to start brainstorming ideas about the shapes I could use for the logo.
References for Logo Inspiration:
https://www.coe.int/en/web/portal/26-september-european-day-of-languages/former-editions
https://dribbble.com/shots/5812396-Walk-logo-concept
https://www.pinterest.co.uk/pin/585468020282714560/
https://bit.ly/3sA2OXT
After creating the logos digitally, I realised they didn’t look the way I wanted them to. I then decided to draw them by hand and asked for external opinions on their legibility and which one was the strongest idea.
I decided to go with the logo on the right which I made copies of in different colours.
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