For the second part of the project, we were told to come together in a group of four and create a marketing plan and prototype for a Duolingo Campaign.
We started the process by breaking down the expectations given to us, and what we could do as a group collaboratively. As this project was to be completed in a team, we discussed our strengths/ weaknesses as a group and brought all of our ideas and research from our separate Customer Research Reports together. This team-building meeting gave us strong foundations to branch our following actions off of, and it propelled us into the next step.
After having brainstormed and analysed the brief, we distributed the work load between us and held consecutive meetings throughout the weeks to catch up on our progress.
The Marketing Plan and Prototype would eventually have this structure:
✦ Intro
• The brief & challenge (s)
• Objectives
• Tactics
• Media plan(including POEM)
✦ Clearly link how your creative response to the challenge(s) / targeted audiences
✦ Analysis methods for measuring results
✦ Conclusion
Self Review
The tasks I completed throughout the project were:
- Creating an Introduction draft
- Writing ‘Objectives’ section – 161 words
- Writing ‘Analysis methods for measuring results’ section – 186 words
- Planning meetings, and checking projects progress
- Creating Social Plan (with team) – Focusing on Instagram and OOH (tease, launch, sustain)
- Researching inspiring campaigns to refer to within Marketing Plan
- Constant proof reading and editing written text (with team)
- Changing color and style of 4 personas
- Creating visuals for Instagram
- Bringing all the work together, proof-reading and making the work aesthetically pleasing (on Canva)
Creating a marketing plan and prototype was an enjoyable experience. The process was challenging and taught us as a group of four to work together efficiently within a set time. Our group played to each others strengths, communicated clearly and worked in a very organised way. We planned regular meetings which gave us structure throughout the process, while setting goals and targets to meet in order to sustain productivity.
Considering not knowing each other well at the beginning, we had to be transparent about our strengths and weaknesses in order to help each other out and work to the best of our abilities.
Completing this brief as a team was very rewarding and has shown me how enjoyable bouncing ideas off of others and collaborating creatively is. Leading up to this brief I was apprehensive about the team aspect of the challenge, but now I have a much positive outlook on working with other people. I found myself taking the role of organising meetings, initiating discussions (early on) and chasing up on completed tasks. Our group worked very well as a result and we all had something different to contribute to the team which resulted in a successful outcome.
KatiesBlog 